Your Customer

Who we are 

Where You Take the Reins!

What We Do.

Online App (LA APP)

Simple and effective marketing tool to find new customers through engagement that fosters relationships common endearment of  Thoroughbred Racehorse, Racing and Punting.

Lengths Ahead Trade Promotion  “Where You Take the Reins” 

Marketing your Venue through Engagement

Our product is a marketing tool that is a cost effect way of getting the right targeted customer for engagement, this is done without expensive advertising spend either through  print, radio, TV, Google and Facebook platforms.

Our LA APP (LAAPP) is  powerful light weight Online Application like no other and it provides a simple user friendly interface via any hand held device, laptop or desktop device.

Advertising Spend (Ad Spend)

The new way of marketing through Google and Facebook Advertising campaigns can run into the hundreds of dollars and some cases thousands, this works with algorithms targeting ‘Key words and phrases’ and if not done correctly can burn your ad spend in hours through unwanted page clicks that you pay for and produce ‘Zilch” results or any return on investment.

Targeted Market 

Our LA APP gets the customer and they will also engage with you directly thorough marketing list , this is engagement is wanted and this is based on the common love of the Thoroughbred Racehorse and also the competitive nature of the social and die hard punter.

These customers are the life blood and backbone to the racing industry.

Our LA APP targets your customer and audience specifically, these are customers that are engaged and want to participate voluntary and enthusiastically.

How do we know, you ask.

We have clients and split tests models running over a  18 months and our customers used have a 99% return rate to engage and this is not one off engagement this has been over a each Saturday program.

Your customer and future customers are targeted, not just any free style random costly “Pay for Click” advertising.

And if you have a Facebook presents and are not paying for Ad Spend and its free, well we all know what you get for free…right! 

The Offer 

  • Access to our tool and we manage the event over the specific day management over the day that will be your race day through a subscription based arrangement.
  • This will involve configuring a specific landing page on our website and offering you free space to advertise and promote your day.
  • Create a Q Code dedicated link for your Race Day and provide soft copies of the Q code to be sent to your administration team to be printed out and displayed at entry points and also on your website.
  • Ensure Pre commencement and at the closing process is inline with timing for the specific days Lengths Ahead Trade Promotion (LATP).
  • Provide Printouts of the Lengths Ahead Trade Promotion (LATP)  participants to be displayed onsite and also for record keeping.
  • Broadcast SMS sent to the participants at the commencement and closing off of the entries and locking out the online form entry portal.
  • At the End of the Trade Promotion a report sent to management with the names and contact details for  prize distribution.
  • At the End of Promotion, broadcast SMS is sent to ALL participants notifying the prize Winner/s and place getters with a link to the days table of points for review.
  • The link will be available to all participants to review and see how they are going as its competition based.
  • Pullup banner for advertising at traffic points entering the site, and fliers to be printer up-Premium


  • Ensure the Trade Promotion is compliant to the Fair-trading Act and associated rules.
  • Ensure customers are Opting In (OPT IN).
  • Provide a link and that the customer ticks the box that they understand and have read the rules of the game. 
  • Manage Opting Out (OPT OUT) in he database.
  • Notify all participants at the start and completion of game.
  • Keep records and backup for audit purposes. 


Second Bite.

LA APP ( LAAPP) assists our clients to be better equipped with our unique Marketing tool, Engagement  and Analysis by capturing important user data that can be retargeted directly to your enthusiast base when you next have your next venue meeting or game.

The conditions of entry gains the OPT IN is legal process that is required for you market to customers, permission to retarget and remarket is a simple and effective ROI.

And this added future engagement is welcomed as you are targeting your like minded customer. 

Who we are

Our website address is:


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